Throughout the presentation, Gvasalia’s exaggerated outerwear, padded and puffy, was rendered in Gucci Green with all-over monograms and branding, occasionally dotted with floral patterns or leather trim. The Balenciaga Neo bag is a fun mix between the brands City Line and the Hourglass Line and in the Hacker collection it features the GG logo, the signature Gucci Canvas and brown leather trimmings.As reiterated by Gucci’s representatives, the joint effort is not a “collaboration,” but a “hacking lab” wherein creative director Alessandro Michele lifted elements from Balenciaga’s history with permission from the latter imprint’s Demna Gvasalia, uniting key elements of each Kering mainstay. The Hacker Project medium Neo Classic bag Wihout further ado, here are our favorite pieces from the Hacker Collection – from the Gucci side (Guccified Balenciaga pieces) Gucci x Balenciaga collab feels over the top, bold and creative and we’d love to get a piece of history. You want logos, you’ve got logos! You want glitzy costume jewelry? You’ve got it! The collab doesn’t exactly come out of thin air, as both brands are owned by Kering – a french luxury corporation that owns among others Saint Laurent, Bottega and McQueen. Under him, Gucci is yet again trying something bold – a collaboration collection with Balenciaga. Alessandro Michele has done an amazing job in reviving Gucci’s name and bringing the luxury fashion house back to its former glory. Part of the promotion for the new collection included “vandalising” Balenciaga stores with the Gucci name and vice v ersa – see the picture from on Instagram. The Gucci x Balenciaga collaboration, cleverly named The Hacker Project was one of the most anticipated collaborations of the year.
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